Have you ever considered giving a thought for using a matchbox as a promotional tool? Well, it is unique, and probably not many have ventured into this territory till now. However, there is always a first time, and you can surely make the first move and try out personalised match boxes for promoting your brand. The idea of gifting a small matchbox to your clients and potential consumers may seem a rather absurd, but this, in fact, is an added USP as you gift them something new that they would have never imagined as a gift. The more innovative it gets, the more it gets talked about and the hype increases further to a higher notch.
Nevertheless, before you take the plunge into that territory, it is important to consider with the design of the box and how articulately should it be created to generate maximum hype.
Design Your Own – Be Your Own Judge
Since it’s your brand, you will know the best when it comes to generating publicity. Although there are certain rules and guidelines that the company follows when designing a product for promotional purposes, at the end of it all; it should be ‘your call’. Design your own matchbox and gift it to the targeted consumers for generating hype. However, since you may be new to this aspect of designing, certain things can make things easier.
Make it cute and adorable
Just because it is a small item; it should be as eye catchy and lovely too. Make sure people like it. The more likeable the gift, the more will be the hype generated.
Just the logo is not enough; add some spark to make it eye-catchy
Although the item is relatively small, implementing the company’s name and logo at times is not sufficient. Add a touch of elegance or a simple, sophisticated design at one corner to beautify the small thing.
Keep it simple as much as possible and don’t overdo with the design
Simple things can do wonders if done well. The matchbox ought to look simple in its design but at the same time should be likeable as well. “Simplicity is beauty” – rightfully said!
Make sure the packaging is neat, sophisticated and stylish. It adds to the brand appeal
The packaging of the product is a critical thing, and when you are designing it all by yourself, then this is a noteworthy fact. Proper packaging will generate interest, and this again will be reflected on your company’s image with utmost positivity coming from the potential consumers. Isn’t it great? So make sure you concentrate on packing this product in the right fashion.
Know the Budget
After you complete with the design element, the design or image goes directly to the printing session and from there the price counting starts. However, there is absolutely nothing to worry as you won’t be charged exorbitantly if you are wise enough to make a bulk purchase. Yes, that’s the attractive quality of promotional items. If you order them in bulk from well-reputed online stores, then you would be greeted with lucrative discounts and fantastic offers, which will make the expense, go down.
Lastly, there are various types and styles of matchboxes that are available in the market, which can be tailored as per your need and necessity. The online stores are considered a far better option as they deliver quality products bang on time without hassles and within a reasonable price clubbed with a discount.